The collaboration with the Esports World Cup Foundation entails that STC Group will ensure connectivity throughout all EWC venues.
The Esports World Cup Foundation (EWCF) has named the Saudi Telecommunication Company Group as the Elite and Founding partner for the inaugural Esports World Cup (EWC). The festival will be hosted at Riyadh Boulevard City from July 3 and August 25 2024. The partnership was announced at an official signing ceremony attended by Faisal Alsaber, Group Chief Commercial Officer and Ralf Reichert, CEO of Esports World Cup Foundation.
Through this partnership, STC Group will provide connectivity across all EWC venues and will continue to provide their gaming technologies for esports competitions. STC Group is also the naming partner for three key venues at the event, which will host events during the tournament, including STC Arena, STC Play Gaming Hall, and STC TV World Cup Studios. The STC Arena and World Cup Studios will host esports matches, while the Gaming Hall will serve as a hub for participants to join community tournaments and other activations.
Speaking about the collaboration, Ralf Reichert, CEO of EWCF, said: “I’m proud to welcome STC Group, a telecommunications giant and digital pioneer, as an Elite and Founding Partner of the Esports World Cup. STC Group is the digital backbone of our competitions and will bring the EWC content to local and global audiences. Through their festival activation, STC will enable fans visiting the EWC to stay connected with the special STC SIM Card. As one of the largest companies in the MENA region, their support means we’re not only going to offer exceptional digital access for fans and athletes but can take the Esports World Cup to the next level.”
Olayan Alwetaid, CEO of STC Group, stated: “Our partnership with the Esports World Cup is a testament to our vision for the future of gaming. We are thrilled to be deploying our seamless world-class connectivity, enabling the kingdom to become the premier global hub for gaming. STC Group is committed to bringing this event to life with innovative technological solutions, as well as showcasing the vast scale and scope of its services.”
During the EWC, STC Play, the gaming platform, will feature activities, including an ongoing prediction segment for all tournaments. Furthermore, with the STC Play app, the participants can register for community tournaments taking place in the STC Play Gaming Hall, one of the festival’s major venues.
STC TV, a streaming service, will be streaming all EWC tournaments on its platform, ensuring viewers can watch the festival live. This partnership highlights the commitment by STC Group and the Esports World Cup to advance the growth of the gaming industry, contributing to their 2030 vision objectives of becoming a gaming hub.
The eight-week festival in Riyadh will showcase gaming activities, community tournaments, pop culture
festivities, international experiences, and more. Fans can partake in these events and witness athletes and clubs vie in 20 Game Championships for a share of over $60m in prize money — the largest prize pool in esports history.
