The platform caters to the growing popularity of short-format content and mobile gaming.
Etisalat by e& has launched Arena Challenge, an online platform powered by OnMobile Global’s social cloud-gaming platform, ONMO.
Arena Challenge offers instant access to a variety of popular game titles, all without the need for time-consuming downloads. Users can engage in live co-play sessions with friends and immerse themselves in battles and tournaments.
Registration allows users to sign up and log in through Google, Facebook, or their phone numbers, granting them access to a vast library of quick gaming sessions featuring titles such as Subway Surfer, Hitmen Sniper, Cut The Rope: Magic, Lara Croft, and many more.
Recognising the growing demand for short-format content and mobile gaming, Arena Challenge delivers an array of features, including immediate access to gaming moments, social interactions with friends, and competitive gaming events in the form of battles and tournaments. The platform also incorporates AI-powered analytics to elevate the overall gaming experience and foster a sense of community among users.
Speaking about the new platform, Khaled ElKhouly, Chief Consumer Officer of etisalat by e&, said: “With its unique features and unparalleled gaming experience, we believe that Arena Challenge will revolutionise the mobile gaming industry and set a new benchmark for gaming services.”
To access Arena Challenge, users can subscribe via various service apps, digital channels, or SMS by opting for the AED 30 ($8.17) subscription pack. As an added bonus, subscribers will receive 1GB of dedicated data each month for Arena Challenge, with convenient top-up options available at AED 5 ($1.36) and AED 15 ($4.08).
Biswajit Nandi, Chief Business Officer of OnMobile, added: “We are thrilled to support etisalat by e& in launching Arena Challenge, a revolutionary mobile cloud gaming platform that brings together the best social gaming and AI-powered analytics. We look forward to working closely with etisalat by e& to bring this unique gaming experience to its customers.”
Arena Challenge joins etisalat by e&’s expanding gaming services portfolio, which includes Arena Play, Arena Pro, and Arena Esports.