The deal will see roughly 270 episodes of Moonbug’s popular series stream on e-Junior.
Etisalat has partnered with Moonbug Entertainment, a global digital media major. Moonbug content will now be available on Etisalat’s subscription video-on-demand service, e-Junior, delivering kids’ programming across the MENA region.
Commenting on the partnership, Olivier Bramly, Chief Executive Officer, E-Vision, owner of Etisalat, said: “We are delighted to have Moonbug join our plethora of SVOD content, enforcing our passion for storytelling and commitment to keep our kids’ audiences in the country constantly captivated. As a pioneer and leading content aggregator in the region, E-Vision is constantly looking to provide the best in world-class entertainment from across the globe.”
Etisalat will be Moonbug’s first partner to air the show, Blippi, in original English language, across the Middle East and North Africa. Additionally, the platform will have 270 episodes of content available for viewers across some of Moonbug’s other shows, including CoComelon (in English and Arabic) and Little Baby Bum.
Nicolas Eglau, Managing Director EMEA and APAC, Moonbug, added: “Moonbug’s content introduces children to universal themes that have proven to transcend across different languages and regions. We are thrilled to partner with Etisalat to expand Moonbug’s reach and deliver our programming to new audiences across the MENA region, helping kids and parents discover all-new content that will hopefully help shape futures for the better.”