Etisalat and PLC worked with Mediapro to design and develop the VR app that will be showcased at the upcoming AGL Cup Final on March 29.
Etisalat and the Pro League Committee (PLC) have launched Etisalat VR, a virtual reality app that will bring football enthusiasts closer to the action and allow them to watch the upcoming AGL Cup final broadcast live and in Virtual Reality on March 29.
Etisalat and PLC worked with Mediapro, which specialises in football broadcasting around the world and in Virtual Reality events, to design and develop the VR app, that is available on both iOS and Android devices. Speaking at the event, Mario Bayarri, CEO of Mediapro stated that the app was the result of two years of talks, technology development and pilot tests.
iPhone and Android users can download the free app from the iOs and Google Play stores. Users are also able to plug in their headphones or wireless headphones to listen to the game while in VR mode.
Commenting on the launch, Humaid Sahoo, CEO of E-Vision, said: We are delighted to partner with the Pro League Committee to unveil the regions first virtual reality app to broadcast live football matches, enabling our consumers to experience the thrill of the games from the comfort of their homes. Todays launch showcases Etisalats commitment in taking the lead to showcase the most innovative solutions and help drive our digital transformation.
Elaborating on the collaboration, Waleed Ebrahim Alhosani, CEO of PLC, said: The content available on the app is in conjunction with the media deal signed by E-Vision and Mediapro to obtain exclusive rights to broadcast the football games from the Arabian Gulf League. As sponsors of the AGL, Etisalat is able to utilise the content and provide them for viewing on the VR app for consumers to watch.