With Synamedia’s cloud DVR solution, viewers can record programmes on the cloud and watch them on any of their devices.
Synamedia has announced that UAE’s largest operator Etisalat has launched SwitchTV, a new direct-to-consumer (D2C) service based on Synamedia’s Infinite cloud TV platform and its end-to-end video network portfolio.
Etisalat chose to work with Synamedia due to the latter’s private CDN, allowing Etisalat to leverage its infrastructure and private cloud solutions to deliver content to large audiences.
With Infinite, Etisalat can process, secure, distribute and monetise video to all consumer devices. Benefits include the flexibility to offer a choice of SwitchTV subscription packages and different movie rental models. Users can also enjoy a personalised viewing experience, making it easy to find their favourite content and deepening their engagement.
With Synamedia’s cloud DVR solution, viewers can record programmes on the cloud and watch them on any of their devices. Synamedia also supports Etisalat’s multi-language requirements with channels offering Arabic, Western and Asian content.
In addition, Etisalat is deploying Synamedia’s end-to-end video network to reduce latency at every stage of the video workflow – from encoding through to the CDN and player – while also minimising bandwidth requirements. This ensures that SwitchTV gives viewers a highly reliable, consistently high-quality viewing experience with no interruptions or buffering.
Infinite is pre-integrated with Evergent’s global revenue and customer lifecycle management platform. The integration with Evergent’s multi-tenant platform made it easy to launch SwitchTV and grow the business with targetted promotions, advanced product and offer management and bundling with other Etisalat services.
“The SwitchTV OTT service represents a step-change for the residents of UAE,” said Yves Padrines, Synamedia CEO. “Thanks to our comprehensive solution, Etisalat has a flexible offering that appeals to a broad range of audiences – from those looking for free programs, to those wanting premium live experiences or to rent movies. Users have started downloading the apps and feedback on the quality of experience and features is extremely positive.”
“SwitchTV is a game-changer for viewers across the region. Evergent complements the Synamedia service with pre-integrated, advanced and innovative monetisation options that contribute to a seamless customer journey. Evergent is thrilled to be part of Etisalat’s digital transformation strategy with SwitchTV,” said Vijay Sajja, Evergent founder and CEO.