Cricket fans in the UAE will be able to watch the action on the CricLife MAX channel on eLife TV and Switch TV, as well as on the StarzPlay app in MENA.
Evision, the entertainment streaming division of e& life (part of e&), has acquired exclusive broadcast and media rights for the upcoming ICC Men’s T20 World Cup 2022 to be shown only on the CricLife MAX channel in the MENA region.
E& life has partnered with StarzPlay to showcase the highly anticipated event across the MENA.
The ICC Men’s T20 World Cup 2022 is the international championship of Twenty20 cricket. The event will have 45 matches being played in seven host cities across Australia with key match-ups such as India and Pakistan, England and Australia. The tournament begins on October 16, with the final to be played on November 13 at the iconic Melbourne Cricket Ground.
Commenting on the deal, Olivier Bramly, CEO of Evision, said: “We are thrilled to broadcast the ICC Men’s T20 World Cup for the second time on CricLife MAX. Following last year’s phenomenal growth in viewing and the recent DP World Asia Cup, we are committed to bringing you the finest in sports and entertainment from local and worldwide content providers. Fans of cricket will be able to watch the games on both our broadcast and digital platforms, providing them the freedom to watch from anywhere. I am excited to see who takes the cup home this year.”
Evision will broadcast the tournament on CricLife MAX on eLife, Switch TV and StarzPlay across the MENA region. All matches will be streamed live along with highlights, pre-shows and post-match analysis, with full match replays.
Danny Bates, Chief Commercial Officer of StarzPlay, added: “It’s a sports fiesta on StarzPlay and we are proud to bring yet another exciting cricket tournament on CricLife Max for all the cricket enthusiasts across the MENA region. Cricket is a big part of our sports offering and hugely popular on the StarzPlay platform, since it was introduced last year with the ICC Men’s T20 World Cup which witnessed phenomenal success and organic growth in subscribers. We are happy to continue to provide the best viewing experience across multiple devices, including big-screen platforms and smart TVs like Samsung, LG, Apple TV, Android TV and more, especially when it comes to live sport.”
Harry Griffith, Head – Rights Acquisition & Syndication (Sports), Disney Star stated: “CricLife MAX has established itself as the number one destination for cricket fans across the Middle East. We are delighted to continue our association and broaden the reach of the ICC Men’s T20 World Cup 2022, building on the success of last year where we saw outstanding viewership numbers. CricLife MAX and Disney Star share the same goal of always putting the fans first, enriching their viewing experience and growing the game across the region.”
CricLife MAX will be available on Asiana and Sports packages on eLife and the online streaming platforms Switch TV and StarzPlay.