This partnership will also grant viewers access to most popular on-demand content, featuring the latest premium originals and an extensive library from the Hotstar Specials catalogue.
Evision, the prominent media and entertainment streaming service in the UAE, has joined forces with Disney Star, India’s media and entertainment company, in a strategic partnership that aims to reshape the entertainment panorama in the Middle East and North Africa (MENA). This collaboration establishes Evision as the ultimate destination for the region’s entertainment viewers, providing access to a vast content library.
The partnership kicks off an expansive array of content, commencing with a rich channel portfolio from Disney Star. Renowned linear channels, including Star Plus HD, Asianet Middle East, Star Gold, and Star Vijay, will now be accessible to UAE subscribers on elife and Switch TV. Subsequently, these channels will extend their reach to Evision’s OTT streaming platform, Starz ON, covering the entire GCC region. Disney Star’s linear channels will also feature in Asiana packages, catering to audiences in the UAE and the wider MENA region.
Beyond linear channels, the collaboration opens the gates to a treasure trove of on-demand content. Viewers can expect to indulge in the latest premium originals and a vast library from the Hotstar Specials catalogue, specifically curated for South Asian audiences in the MENA region.
This partnership goes beyond conventional content expansion, introducing a revolutionary entertainment destination that promises to captivate audiences across the region. Licensing rights for Advertising-based Video on Demand (AVOD) and Free Ad-Supported Streaming Television (FAST) channels will be offered throughout MENA, offering viewers an extensive array of options.
Speaking about the collaboration, Olivier Bramly, CEO of Evision, said: “The strategic alliance with Disney Star expands our premium content and enhances the entertainment destination for audiences across MENA. This collaboration reaffirms our commitment to delivering the best in TV entertainment. Evision enables the audiences across multiple platforms and services to experience the best of South Asian entertainment and Sports.”
Gurjeev Singh Kapoor, Head – Distribution & International, India, Disney Star, added: “We are thrilled to further extend the reach of our compelling and multi-lingual content portfolio in the MENA region through enhanced collaboration with Evision. The MENA region has shown great interest in our series and format shows, broadcasted on our leading TV channels across languages. In addition to our much-loved channel offerings, we are excited to introduce our most sought-after Hotstar Specials to viewers in the region. This collaboration with Evision reflects our ongoing commitment to engaging with our audience and represents a significant stride in that direction.”
The Evision and Disney Star collaboration marks a new epoch in MENA’s entertainment landscape.
For Evision, this strategic partnership signifies a milestone moment, cementing its status as a trailblazer in delivering world-class entertainment to MENA.