Starz ON will harness the capabilities of AI-driven advertising technology to target users according to their preferences, behaviour, and geolocation.
Evision, the media and entertainment arm of e&, has launched its own Over-The-Top (OTT) free-to-watch streaming platform, Starz ON. This new platform aims to bring a diverse array of content, including regional, Hollywood, Bollywood, English, Arabic, and French, as well as sports, all accessible for free.
Starz ON, a premier Ad-Supported Video on Demand (AVOD) and Free Ad-Supported Streaming TV (FAST) service, is now available to users in the MENA region and West Africa on their Android and iOS devices. Subscribers gain access to 50 FAST and Linear channels along with thousands of hours of content, all without a subscription fee. Evision plans to expand its content library to offer more than 25,000 hours of content and over 100 channels by 2024, making it available on all devices and SmartTVs.
This new venture is part of Evision’s long-term strategy to leverage cloud-based technologies and promote a digital lifestyle, enhancing the online content experience for users.
Speaking about the OTT platform, Khalifa Al Shamsi, CEO of e& life, said: “Starz ON is more than a service, it’s an experience. As e& transforms into a global technology group, e& life is championing a revolutionary AI-powered digital journey and we look forward to changing the landscape of the streaming industry with a positive impact on the communities we serve. Starz ON is poised to redefine the dynamics of regional entertainment and become the gold standard in streaming.
“Starz ON is destined to become a cultural phenomenon, hosting shows that profoundly influence and shape societal trends, strengthen its position as the embodiment of must-see television in the streaming world.”
The Starz ON lineup includes a wide array of premium content in English and Arabic, featuring dramas, comedies, top box office productions, documentaries, reality shows, and live sports events.
Olivier Bramly, CEO of Evision, added: “Currently, the growth of video streaming in the MENA region is expected to proliferate over the next five years. Evision is bridging the content gap for a multilingual free ad-supported platform in the MENA region and is committed to becoming a pioneering leader in the region by offering free access to premium entertainment that will be a game changer for everyone.
“The new streaming platform will include AI-based recommendations to engage users and deliver exceptional, relevant content to audiences to enhance their experience. Users will be segmented and targeted across different groups. In addition, more cutting-edge features will be continuously integrated into the outstanding interface to enhance the customer experience and provide a value-added offering for advertisers.”
The platform will feature AI-based recommendations to engage users and deliver relevant content to enhance their experience. Subscribers will have access to exclusive FAST and in-house Linear channels, including STARZON Kids, STARZON Chillz, and STARZON Thrillz. Furthermore, Starz ON will offer advanced ad technology, smart targeting, addressable advertising, and personalised features to provide a top-tier user experience.
Starz ON will cater to a wide range of tastes, offering content in multiple languages, including English, Arabic, French, South Asian, and others. Users can choose to subscribe to StarzPlay for premium entertainment and live sports like Cricket, Rugby, and Serie A Italian Football.
MENA-based streaming enthusiasts can now explore the unlimited world of Starz ON by downloading the app from Google Play Market and Apple iOS.