Cricbuzz to launch Cricbuzz TV channels on eLife, SwitchTV and StarzPlay.
In a landmark partnership aimed at expanding the reach of local and international cricket in the Middle East, Evision, the media and entertainment arm of e&, has joined forces with Cricbuzz, a global destination for cricket, to unveil CricbuzzTV. This new venture comprises 24/7 channels showcasing top global cricket competitions and events. The strategic collaboration promises to bring more live cricket action to fans throughout the year, directly on elife, SwitchTV, and StarzPlay.
CricbuzzTV is set to emerge as the ultimate destination for live cricket in the region, complementing Evision’s own CricLife channels. It will offer a viewing experience with live coverage of major cricket events. Alongside exclusive broadcasts of top global cricket bilaterals and tournaments, CricbuzzTV channels will feature original programming produced by Cricbuzz, enhancing the fan experience.
Olivier Bramly, CEO of Evision, said: “Our collaboration with Cricbuzz marks a significant milestone in our mission to deliver exceptional sports entertainment to our audiences. Evision has long been the home of cricket in the Middle East with our very own CricLife channels, and now with CricbuzzTV also available, eLife, SwitchTV, and StarzPlay will continue to be the preferred platforms for cricket in the MENA region. After Evision secures ICC Tournaments exclusively until 2027, we now look forward to working with Cricbuzz to transform how cricket is watched, making it more accessible and engaging for fans across the region.”
As the official broadcaster of the International Cricket Council (ICC) tournaments, Evision will host these events on its CricLife “MAX” channels through 2027.
Satyan Gajwani, Vice Chairman of Times Internet, added: “We are thrilled to partner with Evision to launch CricbuzzTV in the Middle East. Globally, Cricbuzz is synonymous with cricket, and we’re excited to bring a new dimension to the thrill of live cricket to the Middle East. We’re grateful to have Evision as a partner, with deep roots, history, and capabilities in the region. Our goal isn’t just to deliver live cricket, but to build a trusted and compelling cricket experience to develop and enliven cricket enthusiasts in the Middle East.”
The strategic collaboration between Evision and Cricbuzz underscores both entities’ commitment to enhancing the sports broadcasting landscape in the Middle East. CricbuzzTV is set to commence its coverage with the Pakistan Super League, starting next week, which will be broadcast on CricbuzzTV.
