SwitchTV, which was announced to Etisalat customers last week, will be available to all UAE residents irrespective of whether they are Etisalat or du subscribers.
Etisalat has launched a brand-new OTT service called SwitchTV in the UAE last week, BroadcastPro ME can reveal. The telco operator sent an SMS to its subscribers last week notifying them of the launch. The app, which can be downloaded from the Apple App Store, Google Play or the new Huawei App Gallery, is available to all UAE residents, irrespective of their mobile carrier or home internet service. BroadcastPro has also learnt that Etisalat subscribers accessing SwitchTV will enjoy data-free streaming on their mobile devices although we were unable to confirm whether this was just an introductory offer.
The new streaming service includes a significant line up of free and premium live TV channels within the sports, entertainment and news genres. Exclusive sports channels like CricLife are also part of the platform with the cricket channels “CricLife” offering unlimited live streaming for a monthly subscription of AED 8. The content line-up covers a comprehensive mix of Arabic, Western and subcontinent content for Indians and expatriates from Asia with more expected to be added in the future.
SwitchTV includes an extensive catch-up service as well as video-on-demand offerings with packs offering daily, weekly and monthly subscriptions. Individual movies may be rented for varying sums depending on the studio and new release status. At present, registrants have the opportunity to watch films such as Angel Has Fallen for free as part of an introductory promo offer.
While details about the platform behind the streaming service have not been revealed as yet, a visit to SwitchTV shows an easy user interface and flexible payment options. We are awaiting further comment from Etisalat.