Zee Entertainment will launch a new channel in Vietnam on March 6, BroadcastPro Middle East can reveal. Zee Phim is the media networks first channel for the Vietnamese market. Zee will also reposition its Thai channel Zee Nung so that it is available to Thai audiences as a free-to-air channel from March 13. The APAC […]
Zee Entertainment will launch a new channel in Vietnam on March 6, BroadcastPro Middle East can reveal. Zee Phim is the media networks first channel for the Vietnamese market. Zee will also reposition its Thai channel Zee Nung so that it is available to Thai audiences as a free-to-air channel from March 13. The APAC market comes under Zee’s Middle East office.
We are the first Indian broadcaster to have both the landing rights and an editing licence in Vietnam and, therefore, the only one with the ability to go on air, Mukund Cairae, CEO of Zee Entertainment for the Middle East and Asia Pacific market, commented.
With 2017 being designated as the Indo-Vietnamese Year of Friendship, Zee has been working closely with both governments to bring Indian entertainment to Vietnamese audiences.
The Vietnamese love our content and Vietnam is a huge content sales market, explains Cairae.
In addition, Zee Nung, which was, thus far, available only as a paid channel will be made free-to-air from March 13. Both channels will carry a mix of Indian movies, drama series, cookery shows, travelogues and other general entertainment progammes that will be subtitled and dubbed into their respective languages.
Cairae justifies his reasons for keeping both channels in the free-to-air space.
If youre going to your library content and making a substantial investment in editing it and dubbing it into a new language, the best way to serve it is to the entire geography rather than to a small section of the society. So we are launching Zee Phim with that strategy in mind and repositioning Zee Nung, Cairae stated.