The deal will see Extreme E’s five-race series aired live to more than 30 African countries including Kenya, Nigeria, and Cameroon.
Electric off-road motor racing series Extreme E has signed a three-year agreement with digital TV operator StarTimes to broadcast the series live across the African continent.
The deal will see Extreme E’s five-race series aired live to more than 30 African countries including Kenya, Nigeria, Cameroon and Cote d’Ivoire in English, French, Portuguese and other local languages. Season one gets underway in early 2021.
The agreement with StarTimes is the latest broadcast deal to be announced by Extreme E, with the championship also set to partner with BBC (UK), Discovery (Europe and North America), FOX Sports (United States, Canada and the Caribbean), FOX Sports Asia (Southeast Asia), FOX Sports Australia, Mediaset (Italy), Sony India (Indian subcontinent), TVNZ (New Zealand), RTM (Malaysia), Dubai Sports (Middle East), RDS (Canada), China Sports Zhibo.tv (China), RTL 7 (The Netherlands), ORF (Austria), ESPN Africa and BTRC (Belarus).
Commenting on the deal, Ali Russell, Chief Marketing Officer at Extreme E, said: “Extreme E is a top-tier sporting product unlike anything else out there at the moment. Likened to Star Wars Pod Racing meets Dakar Rally, its mission is to drive awareness of climate change worldwide, whilst promoting battery electric vehicles and workable, sustainable solutions. This broadcast partnership with StarTimes is really important for helping to share our messages across Africa, which is an integral location to the series as Senegal’s Lac Rose plays host to our Ocean stage.”
Kristen Miao, StarTimes Sports Director, added: “Motorsports are getting more and more popular in Africa and at the same time people are increasingly concerned about climate change issues. With Extreme E, they will see that sustainability can also mean excitement and adrenaline. We are delighted to bring this unique championship into millions of homes across Africa.”