With dynamic ads for streaming, advertisers can automatically generate ads for every title, without having to configure individual ads.
Facebook has launched dynamic ads for streaming to help video streaming brands highlight their entire content library so they can showcase the right titles to the right audiences.
With dynamic ads for streaming, when people see an ad for the service in their feed, they can swipe through the ad to see personalised, relevant titles they might be interested in, based on interests they’ve shown on Facebook and Instagram.
Before dynamic ads for streaming, an advertiser might need to promote each media title separately. Now, advertisers can automatically generate ads for every title, without having to configure individual ads.
According to a recent study by Kantar, most people try new streaming services because they want to view the breadth of the content available through that service, versus trying the service because they have one specific title in mind. 64% of streaming trialists said they try a new service because they knew of several things they wanted to watch. Facebook want to help video streaming platforms increase sign-ups and help audiences find the film and TV titles they want to see.
Commenting on the launch, James Smith, Head of Entertainment at Facebook, said: “Our Streaming partners have built robust content libraries and we wanted to make it easier for them to showcase their libraries at scale. With Dynamic Ads for Streaming, advertisers no longer have to manually create new campaigns for each title. Once an advertiser uploads their content catalogue to Facebook, the dynamic ads deliver personalised recommendations, giving people a similar personalised experience they’re used to seeing from their streaming services.”
Advertisers testing this solution are already seeing strong results driving engagement. Globoplay, a Brazilian subscription video service, used Dynamic Ads for Streaming to promote its wide variety of titles to audiences on Facebook.
Dimitri Araújo, Marketing and Media Performance Manager at Globoplay, added: “When it comes to entertainment in streaming services, it is no surprise that people have preferences for a wide array of all sorts of content. In order to meet a challenging delivery of efficient and scalable 1 to 1 communication, where you want to address people’s different interests, it is important to have the capability to exhibit the right content for the right person. That’s why we rely heavily on Dynamic Ads for Streaming to deliver creative that is constantly automated, personalised and effective in terms of business results.”
Dynamic Ads for Streaming are now available for all video streaming businesses across the globe.