Facebook's content streaming service, which was launched in the US a year ago, offers publishers and content creators the opportunity to make money from their videos while also being able to analyse the popularity of their content.
Facebook has announced the international rollout of its content streaming service, Facebook Watch, starting Thursday, 30th August. The service was launched in the US a year ago. Watch offers publishers and content creators the opportunity to make money from their videos while also being able to analyse the popularity of the content.
We launched Watch in the US a year ago to give people a place on Facebook to find shows and video creators they love and to start conversations with friends, other fans, and even creators themselves, commented Fidji Simo, Head of Video.
Over the past year, we’ve made the experience more social making it easier to see which videos your friends have liked or shared, creating shows that have audience participation at their core, and opening Watch to videos from Pages. These updates have helped people discover and engage more deeply with videos from Red Table Talk with Jada Pinkett Smith, to beauty mogul Huda Kattans behind-the-scenes show Huda Boss, to live Major League Baseball games.
Facebook Watch offers the latest videos spanning entertainment, sports, news and more as part if a personalised feed. One feature is Watchlist, a collection of recent videos from Pages fans follow. It is also trying to build a new video experiences that put people at the center, giving them the ability to shape the direction of the content. Over time, new video experiences will be part of the Watch feed, like Watch Parties, Premieres, and videos focused on audience participation like the new trivia game show, Confetti.
Facebook is expected to spend between $1 billion and $2 billion on content deals for Facebook Watch over the next year, according to a recent report in Variety.