As online demand grows, Fastly’s edge compute, high-performance delivery, and observability tools help businesses stay reliable during peak traffic while enabling faster, smarter development.
Fastly hosted its half-day Velocity event at Andaz Dubai The Palm on Wednesday, November 12, bringing together leaders from the media, technology and commerce sectors to explore the evolving landscape of edge computing, streaming performance and high-scale application delivery in the Middle East. The audience, made up of mid to senior-level engineering, security and technical professionals, reflected the region’s rising interest in advanced digital delivery infrastructure.
During the event, Fastly executives Eduardo Martínez, Ozgur Savas and Alberto Anaya outlined how the company’s edge cloud platform is transforming the way applications are developed, secured and deployed. Their presentations pointed to the Middle East’s accelerating digital growth and the increasing demand for low-latency performance, real-time control and a flexible, highly programmable infrastructure.
Fireside discussions with Fastly customers Anghami and Noon offered real-world examples of regional platforms leveraging Fastly’s technology to enhance streaming quality, boost site performance and speed up innovation cycles. Speakers highlighted the critical role of real-time configurability, strong edge security and detailed performance insights in delivering seamless experiences across streaming, e-commerce, and content services.
With online activity continuing to rise across the region, Fastly’s programmable edge computing capabilities, high-performance content delivery, and advanced observability tools are helping businesses maintain stability during peak demand while enabling them to build and innovate more efficiently.
Attendees shared positive feedback, stressing the value of engaging directly with Fastly’s technical experts and leadership. Emphasising the importance of such interactions, Eduardo Martínez, RVP South EMEA and MENA, said the event offered a meaningful opportunity to hear customer perspectives and discuss how Fastly can support their next phase of digital advancement. He noted that the conversations reinforced the essential need for low-latency performance, robust edge security and scalable infrastructure for companies shaping MENA’s digital future.
The event also served as a platform for industry leaders to network and exchange insights on the trends driving the region’s digital evolution, reaffirming Fastly’s commitment to supporting MENA’s ongoing transformation.










































































