Discovery Communications' Arabic food network Fatafeat will present a new line-up of shows, including Sweet Memories season 2, premiering in March.
Discovery Communications’ Arabic food network Fatafeat will present a new line-up of shows to prepare families for the year ahead, including Sweet Memories season 2 premiering in March, which follows Chef Daad Abu Jaber through the preparation of desserts and freshly baked goods.
The channel is also gearing up for the upcoming Ramadan 2017, with a selection of programmes from its line-up of chefs and a bigger offering of short-form videos. Fatafeat will create more than 1500 short-form videos to expand its digital offering. Chef Wafiq Belaid makes his debut on the channel with North African Cuisine (w/t), a gastronomic presentation of the diverse flavours from across Tunisia, Morocco and Algeria.
Discovery Communications announced the appointment of advertising sales agency Media International Services (MIS) as the exclusive media partner for Fatafeat across the Middle East and North Africa.
We are pleased to announce MIS as our new sales representative for Fatafeat, said Amanda Turnbull, VP & Country Manager, Discovery Networks MENA.
Fatafeat is one of the most loved Arabic channels in the Middle East, with a full 360 brand experience that has helped it amass an impressive network of super-fans across the region. With MIS on board, we hope to build on the channels success and leverage their expertise in offering specialised media solutions to generate greater commercial value and provide an even better brand experience for our Fatafeat fans.