In Saudi Arabia, the first domestic event featured in the list was the Saudi Professional League with a score of 27.4, ranking third.
FIFA dominated YouGov’s Global Sport Rankings 2023 in UAE, with FIFA World Cup leading the table with a Buzz score of 61.2 points. Following it in second was the FIFA Club World Cup, with a score of 40.3.
YouGov’s SportsIndex measures the public’s perception of sports brands on a daily basis across a range of metrics. YouGov’s Global Sport Rankings 2023 are based on the Buzz scores, which measures whether respondents have heard something positive or negative about a brand recently.
Football dominated the rankings, with five events making the top ten list. Along with the top two events, UEFA Champions League, English Premier League and La Liga also appeared in the list, in third (24.9), seventh (22.8) and ninth (18.8), respectively.
Cricket-based sporting events also featured prominently, with the ICC Cricket World Cup ranking fourth (24.0) and the ICC World Twenty20 taking sixth place (23.6).
Formula One was the only non-football or non-cricket event in the top five, ranked in fifth (24.0).
Finally, Dubai Marathon and UAE Tour- the only domestic events to feature in the list- completed the rankings in eighth (19.8) and tenth (16.3), respectively.
