Fujifilm Middle East, a leading innovator in imaging and information technologies, recently conducted a comprehensive workshop for the videography team at the Saudi Broadcast Authority (SBA).
The workshop focused on imparting essential optical fundamentals and advanced techniques to enhance the production of top-tier photo and video content.
The initiative, which took place at SBA’s newly launched training academy, showcased Fujifilm’s commitment to fostering excellence and innovation within the rapidly evolving media landscape. The collaboration aimed to equip SBA’s videography team with the knowledge and skills necessary to elevate their content creation capabilities.
The workshop, led by Fujifilm’s team of seasoned experts, delved into the intricacies of optical fundamentals, shedding light on key aspects of lens technology, image sensors, and color science. Participants gained invaluable insights into optimizing camera settings to achieve the highest quality output in both photography and videography.
Chris Darnley, General Manager at Fujifilm Middle East, expressed enthusiasm about the collaboration, stating, “We are honoured to have had the opportunity to train the talented professionals at the Saudi Broadcast Authority. In an era where there is such high demand for visual content, it is crucial for media teams to stay at the forefront of technological advancements. This workshop was designed to give the SBA team some additional practical training as well as offer some ideas to allow them to explore alternative hybrid technologies and what these can offer them, from direct to cloud to creatively cropping very high megapixel images. The purpose being to advance both the flexibility and the quality of the media they record and therefore the content they produce.”
The workshop received accolades from the management team at SBA, underscoring the positive impact of the collaboration. Mr. Ayman Al Zahrani (General Manager of Technical Affairs) commented, “Fujifilm Middle East’s workshop was a valuable experience for our videography team. We thank them for their efforts and look forward to more collaboration opportunities in the future”.
As a testament to the success of the workshop, both organizations look forward to future collaborations that will continue to drive innovation and excellence in the media industry. The partnership between Fujifilm Middle East and the Saudi Broadcast Authority exemplifies a shared commitment to advancing the field of visual communication.
