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      Global Arabic Bouquet TV extends deal with Globecast, Arabsat and ASBU

      Staff Reporter by Staff Reporter
      July 2, 2024
      in News, TV/Radio Deals
      Global Arabic Bouquet TV extends deal with Globecast, Arabsat and ASBU

      From left: Arabsat CEO Alhamedi Alanezi; Director General of ASBU Abdelrahim Suleiman; and Globecast CEO Philippe Bernard.

      ShareTweetPostEmail

      Arabsat, ASBU and Globecast are celebrating 20 years of partnership with a renewed multi-year agreement for GAB services, offering a comprehensive range of DTH distribution services, complemented by digital and terrestrial streaming platforms globally.

      Global Arabic Bouquet Television (GAB), which has been serving Arab expatriates and Arabic-speaking audiences globally for 20 years, has extended its partnership with Globecast, Arabsat and the Arab States Broadcasting Union (ASBU) to further enhance the reach of Arab public broadcasters.

      This multi-year agreement encompasses a network of a dozen public broadcasters and their worldwide audiences, aiming to bridge nations, foster multicultural relationships, and support international values of peace and friendship.

      Under the new agreement, Globecast will enhance its services for GAB by adding terrestrial distribution to its existing IPTV, digital TV and OTT platforms. Viewers can access GAB via Sling, Freeview, a custom application for Roku and operators across the US, Latin America, UK and France. With facilities in the US, Europe, Africa and Asia, and strong cloud integration capabilities, Globecast is well-positioned to meet GAB’s diverse geographical and distribution needs, with more platforms across different markets coming soon.

      Launched in 2004, GAB combines a range of Arabic public broadcasters, including the Saudi Broadcasting Authority, Sharjah TV, Oman TV and Kuwait TV, into a single package distributed worldwide via satellite, OTT and now terrestrial platforms. For the past 20 years, Globecast has been the preferred solutions partner for global satellite distribution, managing GAB’s distribution from its technical facilities across the US, Europe, Africa and Asia.

      Speaking about the partnership, Philippe Bernard, Chairman & CEO of Globecast, said: “The enduring partnership between Globecast, Arabsat and ASBU demonstrates how long-term collaboration and commitment can deliver outstanding results. This new agreement represents another important milestone in our relationship and we are proud to extend our cooperation with GAB to extend their reach to more customers worldwide.”

      Giorgio Giacomini, Managing Director, Globecast Middle East, added: “We are delighted to extend our partnership with Arabsat and GAB in an agreement that will see us reach 25 years of continual cooperation and success. By bringing their services to new terrestrial audiences, we can support them as they continue to grow internationally and enhance their reputation as one of the world’s leading operators.”

      Alhamedi Alanezi, President and CEO of Arabsat, stated: “By extending our agreement for another cycle, we are demonstrating our commitment to bringing the best quality Arabic content to audiences worldwide. We look forward to continued growth and success in the years ahead.”

      Abdelrahim Suleiman, Director General, ASBU, commented: “ASBU will continue to help its broadcasting members build better exposure on the best satellite services, reach worldwide audiences and offer their content to Arab and Arabic-speaking citizens all over the world.”

      Tags: Arab States broadcasting UnionArabsatasbudigital TVfeaturedpostGlobal Arabic Bouquet TelevisionglobecastIPTVKuwait TVOman TVOTT platformsSaudi Broadcasting AuthoritySharjah TV

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