Global cinema exhibitor Cinepolis enters region with Al Tayer Group

Cinema exhibitor Cinépolis, has partnered with Al Tayer Group, to build and operate cinemas across the GCC region. This venture will introduce Cinépolis’ cinema-going experience including Luxury, Premium, Macro XE, 4D Emotion technology and kid-approved Cinépolis Junior auditoriums – to Gulf audiences for the first time.

In Saudi Arabia, Cinépolis and Al Tayer Group have partnered with Al Hokair Group, a hospitality and entertainment operator in the MENA region. The Joint Venture has recently been granted a Cinema Operating License by the Saudi General Commission for Audiovisual Media (GCAM) and plans to develop movie theatres in 15 major cities across Saudi Arabia.

Commenting on the partnership, Cinépolis Managing Director Middle East & Asia, Javier Sotomayor, said: “We are delighted to have entered the Gulf market through our regional partner Al Tayer Group. Through this venture, we are confident we can provide service and experiences to our future customers. We are equally honoured to have partnered with Al Hokair Group in Saudi Arabia, who shares our mission to provide best in class service and experiences to guests.”

Elaborating on the partership, Humaid Ahmed Al Tayer, Vice President for Al Tayer Group, said: “We are pleased to partner with Cinépolis, and are delighted to become their regional partner offering world-class entertainment across the GCC. We are also looking forward to the fruitful partnership with Al Hokair Group to set up cinemas in Saudi Arabia. We are confident that the community will enjoy an unparalleled experience in our theatres”

Mishal Al Hokair, Deputy CEO & General Manager for Al Hokair Group, added “Al Hokair Group has been at the forefront of tourism and family entertainment in Saudi Arabia for over five decades. Our partnership with industry leaders Cinépolis and Al Tayer Group is a testament to our mission to contribute to the growth of entertainment in the Kingdom and the region.”