According to the report, AVOD revenues from movies and TV series will reach $91bn by 2028.
Global OTT TV episode and movies revenues are forecast to reach $243bn in 2028, up by $86bn on the total this year, according to a new report from Digital TV Research.
According to the latest report, around $17bn will be added in 2023 alone.
Commenting on the findings of the report, Simon Murray, Principal Analyst at Digital TV Research, said: “AVOD revenues from TV series and movies will grow faster than SVOD. AVOD revenues will reach $91bn by 2028, up by $52bn from $38bn in 2022. SVOD revenues will climb by $29bn between 2022 and 2028 to $132bn.”
The top five countries will command two-thirds of global revenues by 2028. OTT revenues will exceed $1bn in 25 countries by 2028; up from 18 countries in 2022.
The US will remain the dominant territory by some distance. Its share of global revenues will be 42% by 2028. US revenues will climb by $33bn between 2022 and 2028 to reach $102bn.