ES Broadcast will focus on Grass Valley's live production infrastructure, the LDX100 series, and drive the growth of the AMPP Platform.
Grass Valley has entered into a major strategic partnership agreement (SPA) with ES Broadcast, a prominent global provider of broadcast equipment and services. This partnership builds upon over a decade of collaboration between the two companies and signals their intent for future growth and success.
The deal involves a substantial multi-million-dollar annual investment by ES Broadcast, covering Grass Valley’s diverse product range, including live production infrastructure, cameras and switchers. Additionally, ES Broadcast, which became the first globally certified partner of Grass Valley’s AMPP (Agile Media Processing Platform), will focus on expanding this platform as a core part of its strategy.
Speaking about the partnership, Greg de Bressac, Managing Director at ES Broadcast, said: “This partnership is not just about maintaining our relationship with Grass Valley; it’s about expanding it. We’re growing our geographical reach and deepening our strategic interactions to unlock new opportunities. Grass Valley products continue to be a crucial part of our inventory, especially with the adoption of the LDX100 series, which we believe will play a significant role in our future. We’re also committed to driving the adoption of AMPP-based products, which we see as vital to the future of our industry.”
Operating across the UK, mainland Europe and the US, ES Broadcast is known for its sales, systems integration, and extensive equipment rental services. The company regularly supplies Grass Valley camera systems for high-profile sports, news and entertainment events, further establishing Grass Valley’s footprint in the industry.
Moreover, ES Broadcast’s role as an Authorised Service Provider (ASP) for Grass Valley in regions like the UK, Ireland and Spain (via its Crosspoint Spain division) guarantees certified, expert support for customers. This service support is vital to the continued growth of both companies.
Tim Banks, Chief Revenue Officer at Grass Valley, added: “We are thrilled to enter this next chapter with ES Broadcast. Their commitment to Grass Valley products and their expertise in the media and entertainment industry – across a range of hardware- and software-based applications – make them an ideal partner to drive our joint vision of growth and innovation.”
Ed Saunders, Owner and CEO at ES Broadcast, stated: “Our partnership with Grass Valley is built on trust, innovation, and a shared vision for the future of Media Production and Entertainment This agreement reinforces our commitment to delivering the highest quality products and services to our customers around the world, and we’re excited about the opportunities it will bring as we continue to expand our business.”
By combining their strengths, Grass Valley and ES Broadcast are set to push the boundaries of the broadcast industry, driving innovation and delivering cutting-edge solutions tailored to the evolving demands of broadcasters and production companies worldwide.
