Gearhouse Broadcasts owner, Gravity Media Group, has acquired Hyperactive Broadcast Limited, a UK-based provider of products and services for the outside broadcast, long-form television and feature film markets. The company intends to retain the Hyperactive brand and open up in new locations around the world, including Sydney, the Middle East and Los Angeles, with a […]
Gearhouse Broadcasts owner, Gravity Media Group, has acquired Hyperactive Broadcast Limited, a UK-based provider of products and services for the outside broadcast, long-form television and feature film markets. The company intends to retain the Hyperactive brand and open up in new locations around the world, including Sydney, the Middle East and Los Angeles, with a focus on post-production equipment and services.
The Hyperactive acquisition is part of Gravity Media Groups ongoing strategy to bring additional skills, expertise and services into the Group. It is intended to expand Gearhouse Broadcasts existing live and near-live broadcast hire business but also adds a non-linear editing and post production focus for the long-form TV and feature film markets.
With Hyperactive, we gain a highly respected service provider with a very loyal customer base. This deal significantly boosts the range and coverage of our existing live and near-live broadcast services, said Kevin Moorhouse, managing director of Gearhouse in the UK.
It means customers will benefit from a one-stop global shop for equipment rental, equipment sales, project solutions and systems integration.
Hyperactive owners, Mike Jopp and Bob Griffiths, started the business more than 30 years ago and are now retiring from the business with James Gander and Roger Wedlake now leading the business under Gravity Media Groups new ownership.
Describing the reason for the purchase, Gravity Media Group founder and CEO John Newton said: Gravity Media Group operates around the world and works with Hyperactive and similar companies to deliver best-in-class equipment, people and projects to our customers. By bringing more of these skills in house, we will significantly enhance our proposition. Historically Hyperactive has focused mainly on the UK, so theyll benefit from our scale, international experience and large inventory to support their existing UK customers. Its a win-win deal for everyone.
