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      Gwaisha unveils new campaign shot entirely on Blackmagic PYXIS 6K

      Staff Reporter by Staff Reporter
      November 20, 2025
      in News
      Gwaisha unveils new campaign shot entirely on Blackmagic PYXIS 6K
      ShareTweetPostEmail

      Director of Photography Pierangelo Barone breaks down how he shot Gwaisha’s eastern spark with the PYXIS 6K and URSA Mini Pro 12K, finishing the project in DaVinci Resolve.

      Gwaisha, the jewellery brand known for its Middle Eastern elegance and soft, feminine aesthetic, has released a new video campaign filmed on the island of Fuerteventura. Shot entirely on the Blackmagic PYXIS 6K and completed in DaVinci Resolve, the campaign blends the island’s volcanic coastlines, mountains and sunset hues with the brand’s visual sensibility. The film centres on a minimalist narrative driven by movement and environment, culminating in a one-minute piece that brings two characters together.

      Cinematographer Pierangelo Barone led the shoot, choosing the PYXIS 6K as the main camera and the URSA Mini Pro 12K for high-speed sequences. He said the PYXIS 6K offered a clean, neutral and natural colour foundation suited to the fashion brief. Recording in open gate 3:2 allowed the team to quickly adapt footage for both the hero film and vertical social formats without reshooting. Barone kept the visual style fluid and organic, moving between wide landscapes and intimate close-ups that emphasised the jewellery.

      The production embraced minimal rigging, using a Tilta cage and a Blackmagic PYXIS EVF Monitor Kit for quick setup, which proved valuable when shooting near water and sand. Filming took place largely during sunrise and sunset to capture flattering light for skin tones and to enhance the textures of the metals and stones. This approach required tight scheduling and repeated resets for makeup and styling throughout the day.

      Barone paired the PYXIS 6K with Canon EF prime lenses for their neutral image and soft bokeh, suitable for showcasing jewellery without chromatic aberration. A Tokina 11–20mm lens helped convey the island’s vast landscapes. The camera handled strong reflections from water and rocks while maintaining balanced highlights and natural skin tones. Barone worked mainly at 400 ISO, moving to 1250 ISO in low light, noting that the camera’s dual native ISO preserved tonal range.

      Depth of field played a key role in close-ups, with Barone shooting between T1.4 and T5.6 to control separation between subjects and scenery. The URSA Mini Pro 12K was used for more controlled movements and high-speed shots in 8K up to 100 fps.

      Post-production followed an ACES colour pipeline in DaVinci Resolve Studio, with footage captured in Blackmagic RAW 12:1 to retain maximum flexibility. Barone said only subtle grading was needed to achieve the campaign’s bright, natural look. Built-in gyro data from the PYXIS 6K also allowed for refined post-stabilization without disrupting the organic feel of the footage.

      The final campaign deliverables included a 60-second main film, a 15-second trailer and four additional short videos.

      Tags: Blackmagic DesignBlackmagic PYXIS 6KcinematographerDaVinci ResolvefeaturedpostFuerteventuraGwaishaPierangelo Barone

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