This new venture will focus on creating high-quality, original content that spans a diverse range of genres and formats, including video, infographics and interactive media.
HBS, the Host Broadcaster for major international sports events, has announced the launch of its new digital content creation division, skroller. This dedicated branch is designed to support sports organisations, athletes, sponsors and broadcasters by delivering cross-platform campaigns that capitalise on social media trends, data analytics, and immersive experiences.
The creation of skroller highlights HBS’s commitment to innovation in the sports media industry, with a strong emphasis on engaging fans and helping clients grow through dynamic content strategies. The new division will focus on producing high-quality, original content in various formats, including video, infographics and interactive media, tailored to meet the needs of a rapidly evolving digital landscape.
Led by a team of experienced digital experts, skroller is well-positioned to address the rising demand for impactful digital strategies. Drawing on HBS’s extensive experience in covering world-class sports events, skroller aims to help its partners expand their fan base and tap into new revenue streams.
Speaking about the launch, Dan Miodownik, CEO, of HBS, said: “As leaders in content creation, consultancy, and innovation, skroller represents the next phase of growth for HBS. The development of skroller responds to the fast-moving world of sport and will help our partners to engage, evaluate, and retain audiences like never before. Because sports fans don’t sit still, we will continue to evolve, ensuring that our clients are well-positioned for success in a rapidly changing environment. Skroller will activate campaigns driven by data and in-depth knowledge of the latest trends, leveraging HBS’ proven track record with international partners.”
Tim Stott, Executive Digital Producer, skroller, commented: “At skroller we live and breathe sport, meeting the fans where they watch, like, and share. With the right fit, for the right platform, skroller takes content from the sporting venue to the superfan, and understands that a compelling moment could come from a specialised broadcast camera or a mobile phone. We are pushing the boundaries of what is possible in production, optimising interactive branded content and enabling the integration of biometric and skeletal data into media. Our creative and agile team has an intuitive understanding of what will resonate with viewers, and it is this perspective that delivers truly exciting and authentic content.”
