Hisense will sponsor the UEFA Euro for the third consecutive year.
Global consumer electronics and appliances corporation Hisense has solidified its position as a key player in the world of sports sponsorship by signing on as a global sponsor for UEFA Euro 2024. This marks the third consecutive UEFA Euro event in which Hisense will participate as a sponsor, following its successful partnerships in the previous two editions, in addition to its sponsorship of the FIFA World Cup 2022.
As part of this expanded partnership, Hisense will also gain sponsorship rights for various UEFA events, including UEFA European qualifiers in 2023-24 and 2025-26, UEFA Nations League finals in 2025, UEFA U21 Euro 2025, Finalissima 2024, and UEFA Futsal 2026.
Speaking about the deal, Guy-Laurent Epstein, UEFA Marketing Director, said: “I am thrilled that Hisense is renewing its commitment to European football as an official Partner of UEFA Euro 2024, which will be the third consecutive Euro together. Their technologies continue to help make football more accessible and enjoyable to fans worldwide.”
For Hisense, sports marketing has become a crucial element of its global growth strategy and efforts to enhance brand recognition on a global scale. The company has seen overseas brand awareness almost double over the past five years.
Upon the announcement of the upcoming UEFA Euro 2024 sponsorship, Fisher Yu, President of Hisense Group Holdings Co., Ltd. also remarked in a keynote debut at the IFA 2023. He noted that Hisense is able to connect with consumers around the world through our sports sponsorships, as a great way to build trust in our brand. To continue brand building globally, Hisense will provide fans around the world with an unparalleled viewing experience of UEFA Euro 2024 with its cutting-edge image quality technology.
Hisense’s commitment to innovation and environmentally friendly products aligns with its goal of enhancing the quality of life for consumers globally.