This collaboration ensures teams can work remotely and serve the Hogarth's diverse client base securely, all while remaining flexible on the job
Marketing production company Hogarth Worldwide has leveraged Signiant’s SDCX (Software-Defined Content Exchange) SaaS platform to connect to the Google Cloud and enable high-speed file transfers.
The SaaS platform plays an important role in providing agility for media companies to access services across any cloud infrastructure, public or private.
Hogarth Worldwide is utilising Google’s cloud platform to minimise expenditures while speeding up productivity with Google Cloud’s resources. Taking advantage of Signiant’s storage-agnostic SaaS platform, Hogarth is now able to select the right solutions for the proper workflow.
This collaboration ensures teams can work remotely and serve the organisation’s diverse client base securely, all while remaining flexible on the job. Additionally, Hogarth requires tools supporting a follow-the-sun model, where vital content moves along a supply chain, synchronised to the time zones of all those who need to receive it. As an answer to these needs, the combination of Google Cloud and Signiant was the perfect solution.
Commenting on the collaboration, Steven Butler, Hogarth Worldwide’s Global Head of Production Workflow and Engineering said: “We work on campaigns across regions and around the world–including a global delivery centre in Chennai, India. Using Signiant, we’re in a much better position to manage this infrastructure and efficiently access media assets across locations and public cloud providers. At the end of the day, we need flexibility, and with Google Cloud and Signiant’s storage abstraction, we can achieve that.”
Kip Schauer, Global Head of Media and Entertainment Partnerships remarked: “We are excited that Signiant has partnered with Google Cloud and can solve the file access challenges for Hogarth. Hogarth benefits from both Google Cloud’s worldwide infrastructure and Signiant’s software-defined content exchange to enable their employees to access the right files at the right time.”
Signiant Managing Director, EMEA & APAC, Greg Hoskin noted: “Hogarth has been an innovative and valuable Signiant partner for over a decade. Their move to a multi-cloud strategy is something we see across the industry, and Hogarth is leading the way. We are proud to have them as a partner and that our platform is instrumental in helping them remain agile in these fast-moving times.”
