Exhibitor space for IBC 2024 has surpassed 45,000 sqm, already exceeding last year's total, with more than 1,100 exhibitors signing contracts to date.
IBC 2024 has announced an array of new features aimed at boosting networking, learning, collaboration, and business opportunities at this year’s event. Scheduled to take place at the RAI Amsterdam from September 13-16, IBC executives have detailed the introduction of an AI Tech Zone, the IBC Talent Programme and a first-time AV Speed Pitch Event, among other highlights. These elements will focus on the event’s key themes: Transformative Technology, Shifting Business Models, and People and Purpose.
Speaking about the event, Michael Crimp, Chief Executive Officer, IBC, said: “IBC continues to find new ways to address the trends, issues, challenges and opportunities driving innovation in media and entertainment. Additions to the show, such as the AI Tech Zone, the Talent Programme, and the AV User Group event, combined with the outstanding line-up of visionary speakers we have for this year’s Conference, ensure that IBC is again positioned to deliver the world’s foremost M&E event. This year, with major global sports events and election coverage putting media performance more in the spotlight than ever, we bring together an industry looking to tap new methods and technologies as it continues to redefine itself.”
The new AI Tech Zone, powered by EBU in Hall 14, will serve as a hub for AI providers, creators, and solution vendors to demonstrate how AI can positively impact the industry. The AI Tech Zone Stage, sponsored by Wasabi Technologies, will feature industry leaders sharing insights on AI’s transformative role in media and entertainment. A networking zone, sponsored by DOT Group, will facilitate direct engagement with pioneering AI innovators such as AI4ME, AudioShake, Magnifi, MobiusLabs, The Weather Company, Video.Taxi, Vionlabs, Zaibr and Videolinq.ai.
On September 16, the IBC Talent Programme will be hosted in the Showcase Theatre in Hall 8. This free-to-attend event will explore how the M&E community can nurture new talent, make training accessible, and develop standards for diversity and inclusion. The programme will examine the benefits of partnerships and mentoring, promoting the industry to the next generation, and driving engagement with M&E companies.
Another highlight of IBC2024 is the Audio Visual (AV) Speed Pitch Event on September 12. In collaboration with the AV User Group, this event will allow 40 AV buyers to interact with media technology companies, including major purchasers such as Arup, AstraZeneca, Bank of America, Barclays, Deliveroo, Schroders, UBS, and WPP.
Additional features at IBC2024 include the Esports Showcase, the World Skills Café on September 12, and support from partner groups like RISE, RISE Academy, Galsngear, Women in Immersive Tech, Women in Streaming Media, HBS, SMPTE, RTS, and Final Pixel Academy. The event will also feature the IBC Innovation Awards, the Technical Papers Programme, and the IBC Accelerator Media Innovation Programme, demonstrating collaborative solutions to real-world challenges.
Exhibitor space for IBC 2024 has surpassed 45,000 sqm, exceeding last year’s total. Over 1,100 exhibitors have signed contracts, including 150+ new exhibitors like 5G Broadcast Collective, CDN Alliance, Datacamp, Eosos, Frequency Networks, Medianet Berlin, Strada, SwXch IO, and Vubiquity. Returning brands include Benro, Insta360, Robe, The Weather Company, Vecima, and Yamaha.
Leading global media technology brands such as Arabsat, Arri, Avid, AWS, Blackmagic, BT Media, Canon, Comcast, Eutelsat, Evertz, EVS, Google, Grass Valley, Harmonic, Huawei, Imagine Communications, LG, Lawo, LTN, Mediakind, Microsoft, Nagra, Panasonic, Riedel, Ross Video, Samsung, SES, Sony, Tata Communications, Telestream, Zero Density, Zixi and ZTE will also be exhibiting.
Steve Connolly, Director at IBC, noted: “We’re seeing overwhelmingly strong demand from exhibitors, with many returning brands increasing space and new companies coming in. There is already a very positive buzz around the exhibition this year — visitors to IBC 2024 will see exciting demos and get the chance to meet an increasingly wide array of innovative brands from across the media technology landscape. With the introduction of the AV User Group event, IBC continues to broaden its scope and provide more opportunities for both exhibitors and visitors.”