The sports linear channel, Zsports will feature live coverage of most games including repeat broadcasts of select games on iflixFREE and iflixVIP in multiple Southeast Asian markets.
Iflix has launched Zsports, a sports linear channel in multiple Southeast Asian markets, on iflixFREE and iflixVIP. Available from mid-March in Malaysia, Brunei, Indonesia, Thailand, Cambodia, Vietnam, and Myanmar, the launch coincides with the NCAA Division I Basketball Championships (colloquially known as March Madness) where 68 American collegiate teams will compete in a single-elimination tournament over three weeks to become national champion.
Zsports will feature live coverage of most games including the Final Four, from March 20 (MYT) as well as repeat broadcasts of select games.
In addition to March Madness, the dedicated Zsports channel, the home of American sports in Asia, will provide viewers with over 1,000 hours of live sporting events each year, including NCAA basketball and football, the National Hockey Leagues regular season, playoffs and Stanley Cup, X Games and motorsports, as well as local and regional sporting events catering to hardcore and casual fans alike.
Speaking about the launch, Craig Galvin, iflix Global Head of Content, said: March Madness is one of Americas biggest sporting events, a staple on any sports calendar, and were excited to give fans across the region virtual front row seats to tomorrows NBA stars, today.
Howard Jiang, CEO of Zsports, added: Partnering with iflix is a major milestone for us and increases our channel reach to millions of users on the fastest growing entertainment platform in Southeast Asia, pleasing hardcore and sports fans alike.
Now available to over one billion consumers throughout Asia and MENA, iflix has established itself as the clear market leader in video streaming. Offering consumers a vast library of top Hollywood, regional, and local TV shows and movies, including many first run exclusives and award-winning programmes, each subscription allows users to access the service on up to five devices.