The newly created role underscores iKOMG’s focus on driving sustainable revenue across broadcast, OTT, FAST and CTV as monetisation becomes increasingly complex in a fragmented market.
iKO Media Group (iKOMG) has named Massimo Vimini as Senior Vice President of Digital Innovation and Monetisation, strengthening its leadership team as it accelerates digital revenue growth across global platforms.
In his new role, Vimini will oversee iKOMG’s worldwide digital monetization strategy, with a mandate to drive growth across broadcast, OTT, FAST and CTV services. Working closely with the group’s commercial, technology and content divisions, he will focus on developing scalable, data-led monetization models that support both iKOMG’s operations and those of its international partners.
Vimini brings more than 18 years of experience in building and expanding digital media, OTT and advertising platforms across Europe. His career spans AVOD services, FAST channels, CTV advertising and advanced yield management, alongside his role as a co-founder of an independent OTT platform. This background gives him a practical, execution-focused approach to scaling digital businesses.
As audience habits evolve and distribution becomes increasingly fragmented, effective monetisation has emerged as a key priority for broadcasters and media owners. iKOMG’s global offering is designed to help clients maximise the value of their content and audiences across broadcast and digital environments. Vimini’s appointment further enhances these capabilities, reinforcing the company’s ability to deliver innovative, scalable solutions throughout the monetisation lifecycle.
Commenting on his appointment, Massimo Vimini, SVP Digital Innovation and Monetization at iKO Media Group, said: “iKOMG sits at a very strategic intersection between broadcast, OTT and digital innovation, which is exactly where monetisation opportunities are accelerating. At this stage of my career, I wanted to focus on building something impactful at a global level — shaping strategy, execution and long-term value. iKOMG offers that opportunity, with the scale and ambition to truly lead in this space.”
He added: “My priorities will be to unify and strengthen monetization strategies across platforms, accelerate digital revenue growth, and build scalable, data-driven models that work across markets. I’m very excited to get started with the iKOMG teams — FAST channels, hybrid AVOD models and advanced CTV advertising represent major opportunities, and iKOMG is exceptionally well positioned to lead as broadcast and digital continue to converge.”
Shmulik Koren, co-founder of iKO Media Group, stated: “Massimo’s appointment marks an important step in strengthening iKOMG’s digital and monetisation capabilities. His deep expertise across AVOD, FAST and data-driven advertising, combined with his entrepreneurial mindset, will be instrumental as we continue to evolve our offering for broadcasters and media partners worldwide. As broadcast and digital continue to converge, Massimo will play a key role in building an integrated monetisation ecosystem that delivers sustainable growth, innovation and measurable value for our customers.”
Vimini’s appointment underscores iKOMG’s ongoing investment in innovation as it supports customers navigating a rapidly changing monetisation landscape. The company said further developments aimed at enhancing its digital and monetization capabilities will be announced in the coming months.
