The project has won a total of USD 15,000 for colour grading and distribution from MAD Solutions.
Tunisian film I’ll Go To Hell by director Ismahane Lahmar has secured the MAD Solutions award, presented to one film project at the MAFF Industry Days (MID), which is held on the sidelines of the 11th Malmö Arab Film Festival in Sweden.
The award offers the winning film project USD 5,000 for distribution services and sales in the Arab World and marketing services package for the film. MAD Solutions is presenting this Award for the seventh consecutive year to one of the winning film projects at MID.
The project has also won a colour grading service equal to USD 10,000 presented by The Cell Post Production.
The film tells the story of Najet, who doctors say will die soon. So she decides to take the rest of her life head-on, instead of giving in to self-pity. Najet begins to organise for her big departure, as she doesn’t like to be buried in a white shroud and end up eaten by worms; however, her family opposes her wishes.
Franco-Tunisian director, screenwriter, and producer now, Ismahane Lahmar was born in Paris, and trained at the Superior School of Audiovisual Production (ESRA) from Paris. She obtained her master’s degree in audiovisual production in New York. Ismahane has made short films, which have been screened at several international film festivals.
In 2017, she directed a Tunisian comedy for ICFLIX, WOH. In 2019, Ismahane opened her production company, Madame Prod, where she develops and supports women’s projects. She also founded Le cinema Au Feminin, a training programme that combines cinema and personal development. The programme trains women from disadvantaged backgrounds in the film industry on the preparation, shooting and post-production of a film.