UAE’s Image Nation has partnered with Discovery Communications to create and launch a new Arabic language TV channel, Quest Arabiya, for the MENA region. Quest Arabiya will be free-to-air and will go live in Q4 of 2015. The channel will offer a combination original Arabic shows material and Arabised content from Discoverys library. Aimed primarily at Arab […]
Quest Arabiya will be free-to-air and will go live in Q4 of 2015.
The channel will offer a combination original Arabic shows material and Arabised content from Discoverys library.
Aimed primarily at Arab men aged 16-44, key programming genres will include adventure and survival, motoring, engineering, wildlife, history and people and places.
Quest Arabiya, which will be broadcasting 24 hours a day, will be headed up by Carl von Doussa, General Manager of Channels at Image Nation.
The venture highlights the growing importance of TV and digital media as platforms for original content and commissions in the Middle East, providing new opportunities for local talent and production companies to increase their output, while providing a host of new training and development opportunities in the media industry in the region, the statement added.
A search has already begun for on-screen talent and production companies to pitch and produce shows centering on culture and lifestyle that reflect GCC and MENA customs and traditions.
In partnering with Discovery to launch a new TV channel in the Middle East and North Africa, we are doing what Abu Dhabi does best marrying world-class expertise with regional knowledge, said Mohammed Al Mubarak, Chairman of Image Nation Abu Dhabi.
The launch of Quest Arabiya will see Discovery grow and further localise its presence in the MENA TV market.