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      Image Nation film ‘Scales’ to premiere in cinemas across KSA on November 12

      Staff Reporter by Staff Reporter
      November 11, 2020
      in News, Film partnerships
      Image Nation film ‘Scales’ to premiere in cinemas across KSA on November 12
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      The film will be available in cinemas across Riyadh, Jeddah, Tabuk, Jizan and the Eastern Province in its first theatrical release.

      Image Nation Abu Dhabi’s feature film Scales (Sayidat Al Bahr) will be screening in cinemas in Saudi Arabia this week after it was picked up by Saudi distributor Cinewaves Films.

      Viewers will be able to watch the debut film from Saudi Arabian writer-director Shahad Ameen in cinemas from tomorrow across Riyadh, Jeddah, Tabuk, Jizan and the Eastern Province in its first theatrical release.

      Shahad attended the film’s Saudi Arabian socially distanced premiere last night at AMC cinema in Riyadh, accompanied by the film’s stars Yagoub Al Farhan and Basima Hajjar. The screening was followed by a live Q&A session between the cast of the film and a variety of well-established filmmakers, critics, media and cinema enthusiasts.

      Scales explores the changing role of women in society through the poetic story of Hayat, a young girl who refuses to be sacrificed to mysterious sea creatures by her village. The black and white film follows the unfolding social, family and personal consequences of Hayat’s choice to defy tradition and walk her own path.

      It premiered in 2019 at the Venice International Film Festival Critics’ Week, where it won the prestigious Verona Film Club award for its innovative filmmaking and has since been shown at more than 10 competitive global festivals in cities such as London, Los Angeles, Carthage, Cairo and Singapore where it was awarded Best Picture.

      Commenting on the film, Ameen said: “Scales explores universal themes of belonging and self-determination, but as a Saudi Arabian filmmaker, I feel it has a special significance for audiences in my home country. Through an allegorical tale, the film reflects on experiences that many women around the world have lived through, with a message of empowerment and independence that resonates with the region’s cultural and creative evolution, so I am delighted that its first cinema release in the world will be in Saudi Arabia.”

      Scales stars newcomer Basima Hajjar as Hayat, alongside Ashraf Barhom (Coriolanus, Clash of the Titans, The Kingdom), Yagoub Alfarhan (Ekhtraq, Bedoon Filter, Love Without Limits) and Fatima Al Taei (star of Image Nation’s courtroom drama Justice). The film was produced by Paul Miller and Stephen Strachan of Abu Dhabi-based Film Solutions and Rula Nasser of Imaginarium Films, with executive producers Mohamed Al-Daradji and Majid Al-Ansari.

      Scales was produced by Image Nation Abu Dhabi, the award-winning film and entertainment company which has built its reputation on breaking boundaries and unleashing imagination. With a strong track record of producing high-quality productions through a combination of local talent and international expertise, Image Nation’s successes have spanned the globe, and it counts two Academy Awards, a BAFTA and an Emmy as well as more than 400 screenings at various film festivals among its honours.

      Tags: featuredpostKSAImage Nation Abu DhabiScalesTheatrical release

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