CrossFlight delivers an array of sales tools designed to help broadcasters maximise revenue.
Imagine Communications, a provider of ad tech solutions for TV broadcasts, has finalised a definitive agreement to acquire Marketron REV, a broadcast sales and order management platform. The strategic integration of this robust sales growth engine into Imagine’s core ad tech portfolio results in the introduction of CrossFlight, a comprehensive monetisation solution empowering North American broadcasters to revolutionise daily sales operations, maximise revenue, and prepare for a future marked by converged orders and expanded audience measurement. Anticipated to launch in early 2024, CrossFlight will include key enhancements specifically tailored for broadcast TV.
CrossFlight, a cloud-based broadcast sales platform, serves as a catalyst for the automation of ad sales, proposals, pricing, and audience forecasting. Seamlessly integrating with Imagine’s widely deployed OSI traffic and billing solution, CrossFlight transforms into a modern, unified monetisation solution, empowering sales teams to generate increased revenue with greater efficiency. Ongoing development aims to position CrossFlight as a dynamic platform allowing broadcasters to thrive in a cross-platform landscape, selling audiences across linear and streaming seamlessly from a single, converged system.
Speaking about the acquisition, Rob Malcolm, General Manager of Ad Tech at Imagine Communications, said: “We are excited to integrate Marketron’s innovative technology into our ad tech portfolio, which will enable us to deliver the exact right solution at the right time for the North American broadcast market. Our OSI customers will realise immediate benefits from this extension to our core solutions, allowing them to reduce the workload on their sales teams and run their businesses much more efficiently ― while at the same time preparing to successfully navigate a converged linear/digital future.”
CrossFlight introduces a suite of potent sales tools designed to empower broadcasters in revenue maximisation. Features include pipeline management capabilities for effective prospect and customer account management, streamlined conversion of avail requests and proposals, and order execution in TV traffic systems via a modern, web-based user interface. Dynamic pricing capabilities ensure optimal inventory selling points, with sales performance easily monitored through an interactive dashboard offering visibility into pipelines, committed orders, top sellers, and station performance against targets.
Jimshade Chaudhari, CEO at Marketron, added: “With Marketron REV, our team built an unrivalled platform for sales efficiency, and we are confident that Imagine is the ideal partner to take the platform to the next level of success, while we focus on bringing innovation to the radio industry. Imagine’s deep customer relationships in broadcast TV will enable them to move quickly on development to further meet the industry’s requirements for audience-based and converged linear and CTV sales solutions.”