The updated visual identity has been implemented, and the revamped channel is now readily accessible in the Americas region for all subscribers within their current subscription packages offered by their respective MVPDs.
IndiaCast Media Distribution Pvt. Ltd., the content asset monetisation arm of TV18 and Viacom18, has announced a strategic rebranding initiative, transforming Aapka Colors into Colors. As Viacom18’s flagship brand in the mass entertainment domain, Colors encompasses a diverse spectrum of emotions through its content offerings.
From Fiction shows to Format shows, Reality shows to Blockbuster Movies, Colors presents a comprehensive content basket known for its portrayal of ‘Jazbaat Ke Rang’ (Colors of Emotions). The channel is committed to promoting cohesive viewing and collaborates with various popular events in the entertainment space. Notable shows on Colors include Shiv Shakti – Tap Tyag Tandav, Neerja…Ek Nayi Pechchan, Udaariyaan, Parineetii, Chand Jalne Laga, Doree, BIGG BOSS, Khatron Ke Khiladi, and Dance Deewane, among others.
This rebranding signifies a significant milestone for Colors as it adopts a consistent identity across all global regions. The transformation reflects the network’s dedication to providing diverse, and engaging content.
Speaking about the rebranding, Govind Shahi, Head – International Business, IndiaCast, said: “Colors has always been synonymous with quality entertainment, and the rebranding is a strategic move to align our brand globally with the same values and positioning as the flagship brand in our South Asian viewer’s minds, especially in today’s evolving landscape of the television industry. This change allows us to connect with our audience in a unified manner while continuing to deliver the compelling content they love.”
The graphic identity change is already in effect, and the rebranded channel is automatically accessible in the Americas region to all subscribers in their existing subscription packs.