This agreement will allow one free-to-air match to be broadcast live every Saturday in over 40 countries.
Swiss sports media and marketing company Infront has acquired the sub-Saharan TV rights to the English Premier League in a three year deal.
Staring with the 2019-20 season, Infront will own rights to EPL content in 40 African countries, including South Africa, Nigeria, Ghana, and Kenya.
The project will be managed by Infront’s recently created Africa division based in Paris, which will focus on distributing media rights across the continent.
The agreement will allow one free-to-air EPL match to be broadcast live every Saturday, as well as weekly preview, magazine, and highlights programs.
Commenting on the partnership, Stephan Herth, Infront Senior Vice President of Football said: “The Premier League is the most recognisable football league in the world with its influence resonating globally. The fact that every African Footballer of the Year since 2015 is currently playing in the Premier League highlights the appeal it has on the continent and we are looking forward to delivering exciting action to fans across the region.”
Commenting on the company’s expanding portfolio, Jean-François Jeanne, Infront France Managing Director added: “Infront has a history of delivering rights to sub-Saharan Africa following our success with the Rio 2016 Olympic Games and we believe that this new agreement can be the start of a long-term and trusted partnership with the Premier League. The establishment of our new Media Rights Africa division is a clear sign of our strategic goals on the continent.”
Speaking on the announcement, Paul Molnar, Premier League Director of Broadcasting noted: “We are very pleased to be working with Infront for the next three years. For fans in over 40 countries across the region, this agreement will allow one free-to-air match to be broadcast live every Saturday, as well as weekly preview, magazine and highlights programmes. These rights are important in ensuring the widest possible access to our competition for the many passionate Premier League fans across Africa.