With the global Pro AV market surging toward $518bn by 2030, the region’s premier event unveils the AI-powered innovations transforming industries—from smart cities to immersive workplaces.
The third edition of Integrate Middle East 2025, the region’s premier exhibition for professional audio-visual (Pro AV) and systems integration, is set to return to the Dubai World Trade Centre from May 13 to 15, 2025. This year’s event will spotlight a transformative wave of technologies reshaping how industries communicate, engage and innovate—led by artificial intelligence, immersive media and adaptive systems.
With the global Pro AV market projected to reach $518bn by 2030, Integrate Middle East 2025 positions itself as the definitive platform for the region’s digital transformation. The exhibition will explore how AI-driven automation, hyper-personalised digital signage and interactive AV experiences are revolutionising sectors such as smart cities, healthcare, retail, hospitality and corporate environments.
Exhibitors and global innovators will converge in Dubai to showcase how real-world applications of Pro AV technology are enhancing everything from urban infrastructure to remote collaboration. Companies like HOHEM will present intelligent AV solutions designed to elevate communication and user engagement in both business and public spheres.
Blake HU, Marketing Manager at HOHEM, said: “We look forward to being part of the third edition of Integrate Middle East, a key enabler of the MENA region’s ongoing digital transformation. As the demand for advanced Pro AV solutions burgeons, the event will serve as an ideal platform to demonstrate how our best-in-class solutions can enhance communication, collaboration, and engagement. Through this participation, we hope to usher in a tech-centric future by connecting with like-minded businesses seeking to leverage cutting-edge AV solutions, which can strengthen their digital strategies.”
The exhibition will present emerging trends such as AI-powered digital signage that delivers personalised content, adaptive displays that respond dynamically to user input and environmental conditions, and immersive AR/VR and holographic technologies redefining training, education and entertainment.
Beyond the screen, the event will explore the convergence of workplace transformation and smart city development. Visitors will experience tools designed for hybrid work models, including AI-powered meeting systems, real-time translation services and cloud-based collaboration platforms. Innovations for urban spaces will also be on display—from AI-enabled traffic monitoring to 5G-connected emergency response systems and interactive public kiosks.
Zac Liang, General Manager of LED signage leader Unilumin’s Group Gulf Area, emphasised the event’s role in shaping this transformation: “Integrate Middle East 2025 serves as a prominent platform for encouraging innovation and collaboration within the Pro AV industry. Being a global leader in LED display solutions, we, at Unilumin, are excited to showcase our latest advancements in immersive display technology, AI-driven content management, and smart visualisation solutions. We are looking forward to interacting with industry experts and customers and exploring how cutting-edge Pro AV solutions can enhance digital experiences across various sectors.”
Among the notable participants, industry giants like VUEAV, Unilumin, AnalogWay, GODOX, Streamport and IPS MENA will be on hand to demonstrate how their latest solutions are helping redefine the boundaries of what’s possible in Pro AV. The event aims to bring together thought leaders, solution providers, and technology pioneers to spark the next wave of digital transformation across the Middle East and beyond.
Simon Smith, Partner at top visual display manufacturer VUEAV, commented: “Integrate Middle East 2025 will drive the next wave of innovation within the Pro AV industry. At VUEAV, we are deeply committed to providing cutting-edge AV solutions that foster collaboration, engagement, and immersive experiences across multiple sectors. This event is an ideal forum for us to showcase our latest advancements in professional audio, visual, and smart communication technologies while engaging with industry leaders and innovators to shape the future of AV.”
As Integrate Middle East 2025 returns with a renewed focus on intelligent, responsive and future-ready AV systems, it promises to deliver an immersive experience where innovation meets application, and the future of communication and engagement is brought vividly to life.
