According to the study, 78% of its users will likely continue using the service.
Jawwy TV, Intigral’s premium OTT service is growing its presence in the Kingdom of Saudi Arabia and is among the top OTT brands in terms of overall awareness, according to a recent survey conducted by Ipsos.
Jawwy TV registered a high overall brand satisfaction rate, as 78% of the users surveyed said they are likely to continue using the service. Content quality, variety and exclusivity, ease of use, along with being great value for money were among the top drivers of customer loyalty.
The study, conducted during Q3 2021, covered the entire Kingdom and included 2500 respondents. The respondents were from different nationalities, including Saudis, Arabs, and other ex-pats.
The study pointed out that Jawwy TV is on its way to becoming the leading challenger brand in the Kingdom of Saudi Arabia, scoring an awareness rate of 74%, a 15% increase y-o-y, in addition to a significant growth in all awareness KPIs during 2021.
The platform also ranked high on the level of customer service, as 73% of respondents reported being satisfied with the simplicity of the customer support contact process. In terms of brand equity, the survey revealed Jawwy TV’s strong associations with the company understanding customers’ needs and variety of Video-on-Demand, content and live TV channels attributes.
Through its primary platform, Jawwy TV, Intigral runs a one-stop digital entertainment destination catering to diverse viewing trends and preferences across Saudi Arabia and the MENA region. The platform offers over 200+ live and free to air channels featuring content in Arabic and English, and a library with over 28,000 entries of Arabic and Western titles, as well as content curated through partnerships with 30 global, regional networks, including OSN, Fox, Starzplay, and Discovery.
Commenting on the results, Peter Mrkic, Chief Commercial Officer at Intigral, stated: “Jawwy TV is growing its presence in Saudi Arabia and the MENA markets, in line with Intigral’s expansion strategy. Supporting the goals of Saudi Vision 2030, we leverage the nationwide digital ecosystem to contribute to the advancement of the entertainment industry by providing customers with a rich line up of world-class digital content and ensuring the best quality and content delivery. Throughout 2021, we successfully grew our reach to new markets while strengthening Jawwy TV’s offerings by partnering with world-leading content providers. The results of the survey confirm that we are heading in the right direction and drive us to continue to deliver high-quality offerings to our subscribers while simultaneously driving higher levels of engagement.”
In 2021, Intigral launched Jawwy TV App for Android TVs, Samsung TVs, as well as Apple TV, ensuring an enhanced streaming experience. Jawwy TV won the “Fastest Growing VOD Platform” award in 2021 from the prestigious Global Economics Awards.