In her role, Campbell will lead Peacock’s streaming business and work alongside leaders from across NBCUniversal’s media empire.
NBCUniversal has named the former president of Hulu, Kelly Campbell, as president of its streaming service Peacock.
The appointment comes two days after Campbell announced that she was leaving Disney’s Hulu, where she had served as president for less than two years. She first joined Hulu in 2017 after spending more than a decade at Google and was promoted to president in early 2020, overseeing Hulu when it was added into Disney’s larger direct-to-consumer business.
Her Peacock hire also comes as Disney is preparing to buy out NBCU parent Comcast’s minority stake in Hulu in the next few years.
Prior to joining Hulu, Campbell spent 12 years at Google in leadership and marketing roles across the Google Ads and Google Cloud businesses including a year in Google Japan building the Online Sales and Operations functions. She began her career in finance as an investment banking analyst at JPMorgan Chase.
Reporting to Matt Strauss, Chairman, Direct-to-Consumer and International, NBCUniversal and based in Los Angeles, Campbell will be responsible for Peacock’s streaming business and work with leadership across NBCUniversal television, film, news and sports on Peacock live and original programming.
In a statement, Matt Strauss, the chairman of direct-to-consumer and international at NBCU, said: “On the heels of Peacock’s success in its first year, we are thrilled to bring Kelly’s leadership and expertise to the team as we continue to accelerate Peacock’s vision and strategy.”
“Can’t wait to join this incredible team and embark on a new adventure together,” Campbell wrote in a post on LinkedIn announcing her move to Peacock.