CAA will work with the podcast company to expand its projects into TV, film and publishing, in addition to growing its podcast presence.
Regional podcast network Kerning Cultures Network has signed with Creative Artists Agency, the entertainment and sports agency, marking the first time the talent agency signs a podcast network from the Middle East and North Africa.
The company, which is VC funded, was co-founded in 2015 by Hebah Fisher and Razan Al-Zayani and produces shows in both Arabic and English. Kerning Cultures has since expanded its team into the US and the UK, as well as the United Arab Emirates, Lebanon, Egypt, Saudi Arabia, Morocco and Palestine.
Kerning Cultures Network will work with CAA to find opportunities to adapt existing podcast IP for television, motion picture, and books, as well as breaking into global markets.
The network’s shows include B’Hob (With Love), which was awarded Apple Podcasts’ 2020 Show of the Year in the Arab world, al empire, and its namesake podcast Kerning Cultures. The company has also collaborated with Gimlet, This American Life, Radiolab, and 99% Invisible, among others.