Under the slogan ‘Content, Traveling to a New World’, this year marks BCWW’s 21st anniversary.
BroadCast WorldWide 2021 (BCWW), Asia’s largest broadcast content market, hosted by Korea Creative Content Agency (KOCCA), will take place online from September 6-10 under the slogan ‘Content, Traveling to a New World’. This edition, which marks BCWW’s 21st anniversary, will be held virtually like last year owing to the ongoing pandemic. The event will provide insights as well as business opportunities with relevant industry insiders.
The event will include an online market, a conference as well as a B2B programme.
The ‘BCWW Online Market’ will see participants take part in remote business meetings and participate in an online exhibition with a glimpse of content provided by local and global broadcasters. The BCWW Conference will bring together industry specialists on September 7 to discuss trends and provide their outlook on the global broadcast content industry while the B2B programme comprises pitches, showcases, live talks and an awards ceremony. More than 390 industry insiders from 32 countries have pre-registered for the event including global buyers while 146 broadcast content companies from 15 countries are participating as exhibitors.
Six countries including France, the UK, Spain, Japan, and the Netherlands are also participating in BCWW format pitches to showcase BCWW’s status as an international broadcast content market. The first winner will receive $2,600 with an additional prize, and the second winner will receive $900.
BCWW 2021 will be held in the form of an online market on the official website. The website will provide the content of participants at a glance and a curation system that can facilitate communication between buyers and exhibitors allowing improvements in business-to-business matches.
The conference will discuss the current status of the broadcasting industry and will run online on September 7. It is set to kick off with a keynote session from TVING, Contents Wavve, and Watcha under the theme of ‘The Current Landscape of Korean OTTs and their Vision for the Future.’ Also, Rob Wade, President of Alternative Entertainment and Specials, FOX Entertainment, who has launched The Masked Singer and I Can See Your Voice, Craig Plestis, President of Smart Dog Media, Ken Jeong, an actor and President of DK Ent. Inc will join live from the US to talk about ‘The Appeal of K-Contents and their Future in the Evolving Landscape of Industry.’
On September 8, Clément Schwebig, Managing Director of WarnerMedia for India, Southeast Asia and Korea, who is seeking ways for HBO MAX to advance into the Korean market, will deliver the keynote address under the theme of ‘The Future and Strategies of the Content Industry.’
Participants will also be treated to a variety of TV shows and can take stock of the current status of the Korean broadcasting content industry from various perspectives, such as planning, creation, production, and distribution. This includes sharing the success stories of Mister Trot, Taste of Wife, Love (ft. Marriage & Divorce); Director Moyoung Jin’s experiences creating the Netflix Original Documentary My Love: Six Stories of True Love; and a collaboration between Studio Dragon that is pioneering the production of American scripted shows and Skydance Television, a Hollywood movie production company based in the US.
On August 31, a ‘Warm Up Session Before BCWW 1 & 2’ on business practices for content import and export will be streamed on the BCWW website and KOCCA’s YouTube channel. The sessions consist of ‘Buying Habits & Trends in KOREA’ (What the Korean buyer says about content that wins their hearts) joined by speakers from CJ ENM, Content Wavve Corp., Tcast Co. Ltd and ‘Buying Habits & Trends For Must-Buy K-Contents’ (What the global buyer says about popular K-content and its charm) joined by speakers from iQiyi China, Viu Hong Kong, U-NEXT Japan.
Speaking about the event, Kyung-mi Jung, Acting President of the KOCCA, said: “K-Dramas and Hallyu (K-wave) content are leading the global media market in times of living with Covid-19. I hope that this year’s BCWW can be an opportunity to accelerate the global expansion of K-content as well as add vitality to the global media market.”
