Kramer will be represented by Abcom Distribution LLC, a provider of customised business technology distribution specialised in the field of audio-visuals in the UAE.
Israel-headquartered Kramer, a player in the Pro AV global market, is launching its solutions for the first time in the GCC countries. The technology giant specialises in Pro AV solutions with offices in more than 30 countries that are currently serving more than 100 countries.
Kramer has entered into a distribution agreement with Abcom Distribution LLC, a premier provider of customised business technology distribution specialised in the field of audio-visuals who will represent Kramer exclusively in the UAE.
This deal follows the Israel-United Arab Emirates normalisation agreement, which was signed in September 2020. Prior to this, all trade, travel and even telephone communication between the two countries was restricted. UAE’s openness to Israeli trade and technology innovation is a historical breakthrough and Kramer is proud to be at its forefront. Kramer has chosen Abcom as its regional partner, who has embraced their vision to become a major player in the UAE technology industry.
Visitors to GITEX Technology Week, which is set to take place from December 6 to 10 at the Dubai World Trade Centre, will be amongst the first to be able to experience Kramer’s extensive range of business continuity solutions for the corporate and education markets and mission-critical infrastructure for command & control environments.
Commenting on the debut, Sam Bonomo, Executive VP at Kramer said: “The last eight months have seen the world transform its video and audio use, with the rise of hybrid working and blended learning methods. These technologies now power the way we work, learn, and socialise. Our signal distribution solutions bridge the worlds of traditional Pro AV and IT to facilitate high quality, flexible and secure video and audio communications and will bring game-changing opportunities to the region.”
Pradeep Kumar, General Manager at Abcom Distribution added: “We are honoured to be the exclusive distributor of Kramer solutions in the UAE. Israel is renowned for developing world-leading technology solutions and we are proud to be the first to bring Kramer’s products to the professional audio-visual and IT markets in the UAE. We signed the agreement with Kramer on November 12 and are excited to host their participation at GITEX this year. We distinguish ourselves by offering innovative and cost-effective distribution. This is a great opportunity for us to expand our portfolio and for Kramer to enter a new market.”