KSA-based, Arabic entertainment network on YouTube, UTURN, hosted two interactive sessions in Sharjah about enhancing Arabic content on the internet.
KSA-based, Arabic entertainment network on YouTube, UTURN, hosted two interactive sessions at the International Government Communication Forum (IGCF), organised by the International Government Communication Centre (IGCC), at Expo Centre Sharjah under the slogan Digital Millennium Where to?. The two sessions addressed the impact of the fast-changing digital sphere on enhancing Arabic content on the internet.
The first session discussed the tactics and mechanisms in the creation process and development of content throughout the last decade, while the second addressed the role of content in building cultural and social identity and enhancing it at a global level.
Salman Hammad, a content producer at UTURN, discussed the technical elements and the accelerating technological developments that facilitate the process of creating content, and liberating it from traditional media dependence, with each individual having the ability to create and communicate their own content.
He also talked about what he referred to as The Power of Smart Phones, which provides vast and easy options accessible to all, and facilitates the process of content creation and marketing on social media platforms, such as Facebook, Twitter, Instagram, Snapchat and YouTube.
Hammad underscored the progressive development of interactive and social media content over the last decade, and how it has the potential to develop itself further as a result of the vast and endless possibilities in the digital communication industry.
Hammad shed light on UTURNs efforts in developing content on social media platforms. Established in Jeddah in 2010, UTURN is a network that reportedly has more than 1.85 billion views globally, with 100 million monthly views.