The series' success highlights the Arab world’s growing appetite for Turkish dramas.
The latest TOD Original series, The Ivy, has become the top-performing series slot in its release week that began on September 21, 2023. The series has emerged as a resounding hit with audiences from the UAE and Kuwait, steadily gaining popularity and topping the charts in Egypt, Qatar, Jordan, and Bahrain.
The Turkish psychological crime thriller, dubbed in Arabic and available with English and Arabic subtitles is a limited-episode series streaming on TOD.
Commenting on the popularity of the series, Nashat Al Khaldi, Communications and Events Manager at TOD said: “The Ivy is our biggest debut for original content so far…Its performance is at par or even better in certain countries when compared to newly launched Western titles which is a testimony to our production quality and the region’s love for Turkish content.”
Directed by Gökçen Usta, with a script by Savaş Korkmaz, The Ivy’s regional success highlights the Arab world’s growing appetite for Turkish dramas full of rich storylines, emotional depth, and cultural resonance.