The platform seeks to cater to different audiences across the MENA region and will also run content ranging from news, sports, high tech and social talk shows to general entertainment, documentaries and satire shows.
Lebanese presenter Tony Khalifa has announced the launch of a new TV channel and digital platform Al Mashhad.
Al Mashhad is a privately owned, independent multi-platform news channel spearheaded by renowned journalist and talk show presenter Tony Khalife along with a cohort of investors.
Al Mashhad aims to fill a gap to inform and engage younger generations and capitalises on the generational shift towards digital consumption in the region.
As Khalife announced the launch of a new channel, he explained that Al Mashhad was so named because behind every story, act, viewpoint, and event there is a scene, which is Mashhad. The channel will be broadcastfrom Dubai. He added that the platform is a media forum for Arab youth where they can communicate their voice and express their thoughts and views. The new media project incorporates political TV shows, social talk shows, and satire TV shows built on Arab reality and the surrounding scene. Social media will have a prominent place in the channel’s shows.
The platform will continue to announce prominent names that have joined Al Mashhad’s team, handpicked from other well-known media outlets.
Led by a team of industry professionals, who are creating compelling content that presents issues of importance to Arabic viewers in a bold and refreshing way, Al Mashhad will offer a variety of programmes. The content includes a new talk show hosted by Tony Khalife featuring opinionated personalities exploring issues of Arab and international importance. The platform seeks to cater to different audiences across the MENA region and will also run content ranging from news, sports, high tech and social talk shows to general entertainment, documentaries and satire shows.
With correspondents and journalists based all around the world, true to its name, Al Mashhad will offer a holistic view tailored and curated for the Arab viewer. Moreover, Al Mashhad’s programming look to elicit different opinions and further enrich content through engaging with the Arab audience across Al Mashhad’s social media platform.