Wiltshire will report directly to Mailman Group CEO Andrew Collins.
Global sports digital agency and consultancy Mailman Group has announced that Lewis Wiltshire, former Twitter head of sport and BBC Sport editor, has been appointed as the new CEO of Mailman EMEA and London-based consultancy firm Seven League. Richard Ayers, founder and current CEO of Seven League, will remain with the organisation as Chairman.
Wiltshire will oversee Seven League’s consultancy arm, which provides strategic guidance for the likes of FIFA, UEFA, FC Barcelona, Juventus and Green Bay Packers, and also its burgeoning agency business, which includes clients NBA, NHL, NFL, FIFA, Minnesota Vikings and others.
Seven League’s agency business will increasingly utilise the global strength of the Mailman agency, which unlocks Asia audiences for the likes of the NBA, FIFA, Chelsea, NHL, UFC, Borussia Dortmund, Tottenham Hotspur, NFL, Cristiano Ronaldo, and David Beckham. Across these clients, Mailman delivers tailored social and digital programmes that drive consumption and commercial success.
Wiltshire will report directly to Mailman Group CEO Andrew Collins, who acquired Mailman, then a media consulting company, in 2007 and has since developed a global digital powerhouse, working exclusively at the intersection of sports and digital. In 2016, the group raised $25m from Chinese investors Yao Capital, Kaixin Capital, and WeCapital.
Commenting on his new role, Lewis Wiltshire said: “I am honoured and excited to be asked to lead the new era for Mailman EMEA and Seven League. The three-and-a-half years I’ve spent at Seven League, including the last two as part of the Mailman Group, have proven to me beyond doubt that our business is a leader in the global sports industry. However, there is much still to do to realise our fullest potential and ambitions and I cannot wait to begin that next chapter. Richard and Neal should be very proud of what they have built at Seven League and I am delighted that both will be remaining with the business. I’m excited now to also work more closely with Andrew as we scale the Mailman brand globally.”
Mailman Group CEO Andrew Collins added: “Since joining the group three years ago, Lewis has made a huge impact to our group culture, the team and quality of work. He has direct platform experience, high awareness of digital behaviours and a real passion to make a positive change in the industry. We’re thrilled to move forward with Lewis as CEO, we’re inspired by his commitment to driving growth in the people and exploring new ventures as we expand our global vision.”