The companies will establish a regional entertainment hub that will bring international-quality creative production to the MENA region.
Madbridge Commercial Investment, an Emirati investment company, has entered into a strategic partnership with Animotion Media Group, the global studio behind beloved children’s titles such as The Fixies, Tina & Tony, Finnick, and BabyRiki. The collaboration underscores Abu Dhabi’s rising prominence in the global creative economy, as both entities join forces to establish a regional entertainment hub designed to bring world-class creative production to the Middle East and North Africa (MENA) region.
The partnership aims to develop a fully integrated entertainment ecosystem encompassing animation, live-action content, digital channels and local distribution platforms. Based at Abu Dhabi’s Creative Hub, the initiative will focus on producing engaging and culturally resonant content that appeals to MENA audiences while maintaining strong international potential.
Building on Animotion’s global success in animation, the company is also preparing to launch a new slate of live-action series aimed at children and teenagers. The collaboration aligns with Abu Dhabi’s broader strategy to strengthen its creative economy and expand its influence in the family entertainment sector. It also represents Madbridge’s commitment to investing in industries that combine long-term economic growth with cultural and creative value, while reinforcing Animotion’s ambition to grow its footprint across the region.
Speaking about the partnership, Mohammed Al Dhaheri, Chief Executive Officer of Madbridge Commercial Investment, said: “Our partnership with Animotion reflects our commitment to investing in industries that combine creativity, technology and impact. Abu Dhabi offers the ideal ecosystem to develop world-class entertainment for regional and international audiences.”
Julia Nikolaeva, General Manager of Animotion Media Group, added: “Together with Madbridge, we are building a regional creative hub capable of developing content that speaks to MENA audiences and travels the world.”
