Collectively, the seven retail stores and Vox Cinemas will span a total Gross Leasable Area (GLA) of 13,167.41.
Diriyah Company has announced a major partnership with Majid Al Futtaim Holding, a retail, communities and leisure developer across the Middle East, Africa and Central Asia. The collaboration will introduce a world-class Vox Cinemas multiplex and seven lifestyle brands to Diriyah Square, the Kingdom’s upcoming premium lifestyle and retail destination.
The agreement, which marks Majid Al Futtaim Holding as the first major lifestyle and entertainment partner at Diriyah Square, introduces a dynamic mix of fashion, home furnishings and beauty brands to the heart of the destination. Lifestyle retail outlets will span approximately 5,534.48 sqm, while the Vox Cinemas will cover 7,632.93 sqm, bringing the total to 13,167.41 sqm.
The partnership will see the launch of the first standalone retail store in Saudi Arabia for Japanese beauty brand Shiseido. In addition, lululemon, Crate & Barrel and Abercrombie & Fitch will establish flagship stores in Diriyah Square, complemented by new locations for popular brands AllSaints, CB2 and Hollister.
The formal signing took place at Diriyah Company’s headquarters by Jerry Inzerillo, Group Chief Executive Officer of Diriyah Company, and Ahmed Galal Ismail, Chief Executive Officer of Majid Al Futtaim Holding, in the presence of senior leadership from both organisations.
Commenting on the partnership, Jerry Inzerillo, Group CEO of Diriyah Company, said: “We are enormously proud to partner with Majid Al Futtaim, one of the region’s giants in lifestyle and entertainment. Their decision to bring this exceptional portfolio of brands to Diriyah, including three flagship stores, is a testament to the confidence the retail community has in our vision. Diriyah Square will be a place of discovery and delight, and this partnership is a foundational step in creating an unparalleled shopping and entertainment destination for residents and visitors alike.”
Ahmed Galal Ismail, CEO of Majid Al Futtaim Holding, added: “Diriyah is poised to become a global beacon of culture, heritage, and innovation, and we are proud to contribute to this transformative national project. Our partnership with Diriyah reflects our unwavering commitment to enriching everyday life through exceptional retail and entertainment experiences, while supporting the Kingdom’s ambitious Vision 2030. With our diverse brand portfolio, world-class Vox Cinemas, and immersive lifestyle concepts, we are confident in our ability to help shape Diriyah Square into a vibrant, pedestrian-first destination that seamlessly blends modern retail with the rich traditions and heritage of the Kingdom.”
Designed as a pedestrian-centric precinct, Diriyah Square will unite international luxury brands with authentic Saudi concepts in a setting that merges culture, leisure, and entertainment. Once complete, it will feature over 400 premium retail, dining and boutique outlets, redefining the shopping and cultural experience in the Kingdom.
The announcement follows the recent awarding of a $600m (SAR 2.25bn) construction contract to Salini Saudi Arabia Co. Ltd. for the development of Diriyah Square. The project will be built atop one of the world’s largest underground car parks, offering over 10,500 spaces.
A key component of Saudi Vision 2030, the wider Diriyah development is projected to contribute approximately $18.6bn (SAR 70bn) to the Kingdom’s GDP, generate nearly 180,000 jobs, and eventually become home to around 100,000 residents.
