Rotana will have the option to implement a range of monetisation strategies using the Fannbox app, including FAST channels, pay-per-view, and other options.
Mangomolo, a full-service OTT video platform provider, has joined forces with Rotana Media Group, an Arabic media conglomerate, to introduce Free Ad-Supported Streaming Television (FAST) channels aimed at streaming radio content for users across the Arab world. Through the Fannbox app, Mangomolo empowers Rotana to offer uninterrupted 24-hour streaming of three FAST radio channels, encompassing Khaleeji music, Egyptian hits, and more. Leveraging Mangomolo’s capabilities, Rotana can compile linear radio channels, ensuring a high-quality audio experience for users.
Mangomolo extends Rotana a holistic platform supporting the distribution of radio and visual radio channels, live events, celebrity shoutouts, and special occasions. This platform enables Rotana to deploy various monetisation models, including FAST channels, pay-per-view, and a growing array of others. Additionally, Mangomolo facilitates user management, chat moderation, and celebrity content management within a unified platform.
Speaking about the collaboration, Mohamed Zaghloul, Digital Product Manager at Rotana, said: “Rotana has collaborated with Mangomolo since the launch of Fannbox over three years ago. Mangomolo offers a flexible and adaptable approach to content curation, streaming, and monetisation. The launch of these FAST radio channels demonstrates how we are evolving together and catering to the changing needs of users. The team has provided excellent support throughout our journey and is continually offering new ideas and capabilities. We’re a company that is continually pushing boundaries and offering innovative experiences, so Mangomolo is a great fit for us.”
Mangomolo is maximising opportunities for Rotana to grow revenue by supporting a full suite of monetisation models through the Fannbox app. It reportedly stands as the Arab world’s first app encompassing significant and popular entertainment events, on-demand content, and services, all accessible at users’ fingertips. By employing Mangomolo’s integrated platform, the streaming app has seamlessly launched all linear channels with a single click, ensuring high-quality, multi-bitrate, and multi-format delivery across all devices.
Wissam Sabbagh, Founder and CEO at Mangomolo, added: “Rotana is a unique and visionary media group in the Arab world and we’re proud to support the growth and monetisation of the Fannbox app. Our platform has enabled it to move with greater agility when curating and streaming content while supporting different monetisation models. Fannbox is providing access to compelling and cutting-edge content with the ability to interact with the celebrities and shows that users love. It is great to enable more users to have a unique connection with their creative artists and their content. As we expand our capabilities, we look forward to continuing to innovate in digital experience with Rotana.”
As the first of its kind in the Arab world, the Fannbox App empowers users to book virtual occasions, connect with celebrities regardless of their location, and request personalised shoutout videos for all memorable moments.