The Managing Director of MassiveMusic Dubai has been chosen as a judge for the Entertainment Lions for Music category.
MassiveMusic, the premier sonic identity and music agency in the Middle East, has secured a spot on the judging panel of the Cannes Lions Awards. This marks the first instance of a music-focused creative agency from the region securing such a distinguished position.
Set against the picturesque backdrop of the south of France, MassiveMusic Dubai is poised to grace the renowned Cannes Lions Festival of Creativity this summer. Amongst an elite cohort of judges, the agency will contribute its expertise to evaluate submissions across various categories, epitomising creative brilliance from across the globe.
Pierre Carnet, the Managing Director of MassiveMusic Dubai, has been selected to serve as a judge in the Entertainment Lions for the Music category.
Carnet said: “I am proud, excited and humbled to have been given this fantastic opportunity, on both a professional and personal level. Being chosen as a member of the awards jury on behalf of MassiveMusic Dubai underscores the respect and recognition that our agency has built up – and continues to earn – by creating the best in creative advertising music, sonic branding, and music services for our clients. It will be an honour to judge the best creative work on the planet alongside the most skilled and experienced music brand experts in the industry.”
He added: “It’s also a testament to the continued growth and evolution of the creative and branding sector in the Middle East, which is now firmly recognised globally as a pioneering region for diversity, creativity and innovation. MassiveMusic is proud to be part of the region’s creative growth by playing a pivotal role in helping brands make their mark through music and sound.”
In addition to its role on the esteemed judging panel, MassiveMusic is set to host its exclusive Cannes Lions beach party, an eagerly anticipated fringe event that attracts luminaries from the advertising and communications industry.
The Cannes Lions Festival of Creativity serves as a global nexus for networking, learning, and celebrating exemplary creative endeavours. Scheduled from June 17 to 21, 2024, this year’s event promises to be a testament to innovation and ingenuity in the realm of advertising and communications.